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June 29, 2022


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Meta tests cross-posting feature from Facebook to threads

Threads is preparing to get another big push from Meta regarding new content sources.
The company was spotted testing a cross-posting feature that would allow Facebook users to post across both platforms at the same time, using the same feature that was originally available for cross-posting from Facebook to Instagram.

Meta confirmed that a limited test has begun, although it is limited to the iOS operating system, and does not include the European Union.
Meta said the feature allows users to post both text posts and links from Facebook to threads.
This add-on helps content creators who regularly post photos or other media along with text updates from the hassle of having to post in multiple places.
It also connects threads in a close way to the large ecosystem of meta applications, which could give threads a boost, if the company launches testing on a large scale, as the meta application collection today reaches 3.98 billion users.

This move could significantly increase the number of posts available via threads, even if there are few Facebook users using the cross-posting feature.
Facebook added the option of mutual publication to Instagram in 2021, having earlier introduced the ability to publish stories in a joint way between the two platforms.
With the launch of threads last summer, the company took advantage of its other large-sized social networks in order to quickly grow the user base of the new service.
Meta automatically linked New therzd users to users they know or follow via Instagram.

This connection allowed the threads app to expand rapidly, surpassing a record 100 million users within five days of its launch.
Threads has now reached more than 130 million monthly active users, thanks to how meta displays popular threads topics within the main feeds of both Facebook and Instagram.

It is noteworthy that this is not the first time that threads has dealt with cross-posting, as threads users were upset when they discovered earlier that their posts were automatically published via Facebook and Instagram.
Users often communicate with family and friends via Facebook and Instagram, although they retain their public persona or talk about their work or political interests via threads, similar to the way they use Twitter.

Meta added an option that allows users to turn off automatic posting by default in response to user feedback.

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