Etisalat from & e, Egypt’s leading telecommunications and technology company, has signed an exclusive partnership agreement with Raya Electronics, a subsidiary of Raya trading and distribution under the umbrella of Raya holding for financial investments, to enhance cooperation in the field of e-commerce and offer more electronics and home appliances via the E& E Etisalat application and website in Egypt.
Under the partnership, the application – available to more than 31 million Etisalat customers in Egypt – includes a wide range of electronics and home appliances provided by Raya as a leading authorized distributor of many prominent brands, as well as Raya’s service packages provided to Etisalat customers, especially the “Raya plus” customer loyalty points program from Raya – which allows customers to get additional features at a large number of stores throughout the Republic, and Etisalat uses the fleet of Raya logistics company in the delivery and distribution tasks for its customers.
The new partnership comes to support and enhance the long-term cooperation between the two sides; they have been cooperating for more than a decade, through Raya’s acquisition of the Etisalat brand franchise in Egypt and its management of more than 120 Etisalat branches throughout the Republic.
On this occasion, Engineer Ahmed Yahya, CEO of the commercial sector at E& E in Egypt, commented:: The partnership agreement comes within the framework of Etisalat Egypt’s vision to provide the best diversity and added value to its customers.we are confident that our partnership with Raya will contribute to enhancing our services in the field of online sales and add great value to Etisalat customers and enhance our joint presence in online electronics trading through the application. now Etisalat customers from e& Egypt can enjoy a wide range of electronic products and home appliances from various local and international brands through Etisalat application. Etisalat customers can enjoy Raya’s customer loyalty service packages.
We see Raya trading as an ideal partner to develop the sector of products available through the Etisalat application in the category of home appliances and electronics, and Raya has proven exceptionally successful in managing the Etisalat brand franchise in Egypt for many years. Moreover, the partnership with Raya at the logistics level adds an exceptional advantage to Etisalat, so that shipping and delivery operations can be professionally developed through Raya as a strategic partner”.
For his part, Basem Mojahed, CEO of Raya trading and Distribution Company commented: “As we celebrate this year the 25th anniversary of Raya’s establishment and the start of its activity in the Egyptian market, our strategy is to strengthen Raya’s position as a leading strategic partner for the most important brands in Egypt by growing our various businesses and subsidiaries under the umbrella of Raya trading and distribution, in many areas such as retail trade in the Egyptian market – through more than 70 Raya branches spread across the Arab Republic of Egypt, supported by after-sales and maintenance services through more than 70 after-sales service, logistics, trade and distribution for brands.
We are proud of our long-standing partnership with Etisalat from &e, and we are pleased to take this effective step in developing the portfolio of products and services offered by the Etisalat application and website in cooperation with Raya, as well as after-sales services and logistical cooperation between the two parties at the operational level. This is a milestone step that will make high-quality original products available to Etisalat customers as well as many Value-Added Services in coordination between Raya and Etisalat”.
He continued: “within the framework of our current expansion strategies, we take into account the effective fruitful cooperation with partners in the field of e – commerce who share our goal of improving customer experience; along with our geographical expansion throughout the Republic by publishing Raya stores – which number more than 70 stores in various governorates – as well as our well-established partnerships in the field of targeted sales to companies and institutions (B2B) – in addition to the qualitative development of increasing value-added services and improving the customer experience in various sales channels; online through the Raya Shop website and application and in stores.”.
