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June 29, 2022


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Etisalat from & e cooperates with ADCB-Egypt to launch the digital rewards program “TouchPoint”

Etisalat from & e in Egypt, a leading ICT company, has announced the signing of a joint cooperation protocol with ADCB – Egypt, one of the largest UAE banks operating in Egypt, to launch the digital rewards program TOUCHPOINTS, which rewards customers whenever they use the bank’s digital channels and selected products.

This cooperation was celebrated at the bank’s headquarters in the presence of Ihab al suwaiki, CEO and managing director of ADCB-Egypt, engineer Ahmed Yahya, CEO of the commercial sector of Etisalat from &E, and a number of senior officials, as well as all those who participated in this important step from both sides.

On this occasion, Ihab al suwaiki, CEO and managing director of ADCB – Egypt, expressed his interest in partnerships as a way to achieve the bank’s Strategic Growth Plan and drive technological development to activate the goal and vision of ADCB in Egypt to be the best bank for its customers by providing the highest level of services and a value-added banking experience. He added: “We chose to launch the digital rewards program based on the technological solutions provided by Etisalat from &e, because we are confident in their capability and ability to provide the latest technologies. We hope that the TOUCHPOINTS program will achieve customer satisfaction because it offers a unique model in the market where the more they use the bank’s channels and selected products, the higher the value of their reward.”

On the other hand, this cooperation reflects the vision of Etisalat &e in Egypt, and the strategy of its transformation from an etisalat company to an integrated technology solutions company that provides a leading and integrated model in the Egyptian market, by consolidating the company’s position in the technology investment and digital services sector, and providing many solutions for digitizing financial services and achieving digital transformation in all sectors in order to achieve Egypt’s Vision 2030.

On this occasion, Engineer Ahmed Yahya, CEO of the commercial sector of Etisalat from&e, expressed his happiness with the cooperation with ADCB, a pioneer in the field of banking services, stressing the company’s keenness to provide innovative digital solutions that meet the aspirations of customers and play a vital role in supporting the efforts of the Egyptian state in achieving Egypt’s Vision 2030.Yahya said: “This partnership is an important step towards achieving the goals of Etisalat &e and ADCB, as it strengthens their position in the Egyptian market and opens new horizons for cooperation in the future . “

It is worth mentioning that the touchpoints rewards program offers the bank’s customers valuable and diverse rewards through a wide range of options, all through an easy digital experience . This is in addition to a distinguished range of selected offers with a network of dealers around the Republic.

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