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June 29, 2022


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e& Group leads the strongest and most valuable brands in the Middle East and Africa

According to the ” Brand Finance Global 500″ The “& e ” Group topped the list of the most valuable and powerful brands in the Middle East and Africa, according to the Brand Finance Global 500 report for 2024, which was announced during the World Economic Forum in Davos, where the report praised the March of “& e ” as the fastest growing brand in the technology field within the Middle East and Africa, after achieving an increase in the value of its brand portfolio to 17 billion dollars in 2024, achieving a growth of 15% over last year in the value of its portfolio in addition to the growth of its brand value trade by more than 50% per annum.

In addition, Brand Finance honored E & Group CEO Hatem Dowidar as the world’s number one telecommunications pioneer on the brand guardianship index for 2024 . “Etisalat from & e” was also awarded the title of the No. 1 brand and the strongest telecommunications brand in the world for the year 2024 by Brand Finance, with a score of 89.41 points out of 100 in the BSI Index, achieving the leading AAA rating .

The annual report, which tracks the most valuable and powerful brands in the world, highlighted the evolution of “& e ” to become a global leading force in the field of technology and investment, and praised its exceptional performance, which qualifies it to complete its journey to become the strongest brand in the world, confirming its amazing transformation from Etisalat Group to a global leader in investment and technology،

Commenting on this achievement, Hatem Dowidar, CEO of& e, said:” the continuous and renewed support from Brand Finance is a strong tribute to the great development achieved by E & and its proud transformation into a world-leading technology and Investment Group.

“E & a’s significant growth in the value of its brand portfolio, which reached 15% in one year, proves that e & a’s focus on cutting-edge solutions, seamless, sustainable and comprehensive customer experiences, excellence in innovative services and products is the hallmark of our success and ascent, and innovation leadership has pushed us to the forefront of the global technological future scene,”added duidar.

Duidar emphasizes that & e ” has a lot of innovations and cutting-edge solutions, which better meet the needs of its customers-on their diversity-and the group continues to invest in the most sophisticated emerging technologies, such as artificial intelligence, the Internet of things and computing

It also continues to embrace digital innovation and leadership to achieve further growth for its brands at the level of all pillars of its business.

Etisalat& e has maintained its leading position as the strongest brand in all sectors in the Middle East and Africa for the fourth consecutive year, ahead of Al Rajhi Bank, STC Saudi telecom company, Qatar National Bank QNB and Emirates Airline, and today Etisalat by E & is one of the 20 most powerful brands in the world.

David Hay, chief executive officer of Brand Finance, said: “E & A has witnessed a journey of transformation and renewal led by Mr. Dwidar with his long-standing experience. Although transforming an organization with a nearly 50-year heritage is not an easy task, Mr. Dwidar has demonstrated a deep understanding of the company’s work. By recognizing the importance of the brand in facilitating the process of change and transformation, and developing the historic brand of Etisalat into a technology-leading organization with global aspirations, Dwidar is pushing the group towards 50 New Years of success,”he added.