Apple said that it will launch the Vision Pro mixed reality glasses in the United States on February 2 in all its retail stores and online store, with initial orders starting on January 19. The company also said that the Zeiss prescription lenses for the Vision Pro glasses come at a price of $150, and the headglasses have an internal storage space of 256 GB.
The glasses provide a 4K screen for each eye, and allow you to switch between augmented reality and virtual reality using a dial located on the side of the glasses. The $3,500 headset is Apple’s answer to the Meta headset called Quest, and is said to have been in development for years. Apple announced the product at its Worldwide Developers Conference in 2023. “The era of spatial computing has arrived,” Apple CEO Tim Cook said in a statement.
The company said in a statement: “You can watch video from Apple TV+ and many other platforms via a virtual reality screen that is 100 feet wide.” The M2 chip powers the headset, which is the same chip used in the company’s computers, along with the new R1 chip dedicated to processing data from the built-in sensors, cameras and microphones. Vision Pro is the company’s first new product category since the launch of its smart watch in 2015.
Many companies have entered the virtual reality space, although these efforts have not yet helped increase widespread adoption by consumers or enterprise customers. Vision Pro features a new operating system called VisionOS, along with an input system that allows customers to use their eyes, hands and voice to control the headset. Apple says that a number of productivity and creativity applications work with Vision Pro, such as Microsoft’s Office suite and Salesforce’s Slack platform. The new App Store provides users with access to more than a million compatible apps across iOS and iPadOS, in addition to new experiences that take advantage of the capabilities of Vision Pro glasses. Through the new headset, Apple aims to change the way consumers enjoy gaming and video content.